What are the characteristics of the guerilla marketing as opposed to traditional marketing? Guerrilla marketing differs in twelve ways: 1. Traditional marketing uses as big a budget as possible; guerrilla marketing substitutes time, energy and imagination for money. 2. Traditional marketing is geared to big businesses with a big dream but, not a big bankroll. […] Read more

Recording a person speaking is quite straightforward and getting good results shouldn’t be too hard, given the right environment and equipment. If you are using a close-micing technique, which is necessary with a cardioid condenser microphone, you will want to place a pop-shield between the mic and the person speaking. Pop-shields protect the microphone from […] Read more

When you’ve played a guitar for years, every scratch, ding, and worn-down fret means something. The places you’ve been, the songs you’ve sung, the people you’ve shared your music with. That’s what a Guild is all about. Made to be played. Guild Guitars […] Read more

Guilty By Association. Academy Award Nominee Morgan Freeman sizzles in this summer’s hottest crime-thriller. On DVD and video July 22nd. (Rated R.) […] Read more

Guilty By Association. Academy Award Nominee Morgan Freeman sizzles in this summer’s hottest crime-thriller. On DVD and blu-ray July 22nd. (Rated R.) […] Read more

Willi McCoy had been a jerk before he died. His being dead didn’t change that. He sat across from me, wearing a loud plaid sport jacket. The polyester pants were primary Crayola green. His short, black hair was slicked back from a thin, triangular face. He had always reminded me of a bit player from […] Read more

And now for the Guitar Tip Of The Week: Take care of your hands. You can finger notes more easily if you keep the nails on your fret hand trimmed short. Leave the nails on your picking hand slightly longer to facilitate plucking the strings. Rough edges on your nails will impair the tone of […] Read more

As America enters the next decade, it does so with an appalling legacy of gun violence. The 1980s were tragic years that saw nearly a quarter of a million Americans die from handguns — four times as many as were killed in the Vietnam War. We began the decade witnessing yet another president, Ronald Reagan, […] Read more

As America enters the next decade, it does so with an appalling legacy of gun violence. The 1980s were tragic years that saw nearly a quarter of a million Americans die from handguns — four times as many as were killed in the Vietnam War. We began the decade witnessing yet another president, Ronald Reagan, […] Read more