A Penchant for Luxury

Something happend to Korean humility on the country’s journey from rags to riches–it got lost.Whatever happened to the generations-old Korean tradition of making do with less, the result of the 35 year Japanese occupation and having to rebuild from the ashes of war?  It was replaced by a penchant for extravagance.Seoul’s M youngdong is the shopper with money to burn can also have a ball shopping for luxury goods in a pkujong or Chongdam dong, That’s quite a remarkable turnaround for a country where just one generation a go the average Korean spent his or her time at markets haggling over the price of a pari of socks costing 100 won.