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When forest products are your business, planting 1.7 million trees every day is smart investment. The Sustainable Forestry Initiative program is dedicated to the future of the nation’s forests, as well as the challenge of preserving rare and endangered forests around the world. Respect for nature and sound business practices are integrated to the benefit of the environment, landowners, shareholders, customers and the people they serve. And that allows us to meet the demand for wood and paper products, while helping to ensure our forest will be around forever. Sustainable Forestry Initiative. Growing tomorrow’s forests today.