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The “wildflower meadow in a can” idea suddenly zoomed into prominence almost as soon as the idea of including wildflowers in managed landscapes came into being. Sealing seeds in a can is a good idea, provided the cans are stored at cool temperatures. At the very least, seeds can be protected from undesirable humidity. But the weakness of the approach is in the fact that too many irresponsible retailers jumped onto the bandwagon and encouraged the idea that all the purchaser had to do was go home and scatter the seed just anywhere.