Marketing is an interesting word. It is one not typically associated with voiceover much. Typically, marketing is associated with big companies like Apple and Starbucks spending millions of dollars on commercials, displays, or campaigns. So where does a voice talent go to market themselves? The excellent news is voice actors do not have to go anywhere! Just pop open the laptop and do it from the comfort of your own space. This article covers the top tips for marketing your voiceover business.
SEO (Search Engine Optimization) For Voice Talent
The world of SEO has a lot of avenues, and even the three letters S, E, and O when putting together sound complicated, right? Well, you need not worry. Here are the top tips to get you started with SEO easily, quickly, and FOR FREE.
- Write a blog about your desired subject topic ranging between 500-800 words.
- Put out one blog biweekly to start with, and then up it to 1 a week when you find a good rhythm.
- Give each paragraph a title summarizing the content of the paragraph.
- Throughout the blog, include different variations of the word or phrase you want to be known for, for example, medical voiceover, anime voice actor, eLearning voice talent, commercial voiceover artist, and so on.
Done all that? Great! Now it’s time to contact Voice Actor Websites for a free consultation about what to do next.
Google Your Voice Work – It is Still Marketing
Don’t you love the phrase ‘Just Google It?’ Anytime, anywhere, you can jump online to look up a word that is a little tricky to pronounce. ‘Googling it’ is relevant to marketing, but what do we type into Google regarding marketing in the wonderful voiceover world? To start with, type something like ‘Your City Production Studio’ so, for example, ‘Sydney Production Studio.’ You can use other phrases to target different genres and specific clients, such as ‘Sydney Game Developer.’
Voiceover Marketing Social Media Pages
There are many groups and pages out there for voice performers to discover casting professionals consistently posting jobs. Granted, hundreds upon hundreds of voice artists are applying for these roles. However, the power lies in what you do after that booking closes. If you identify someone posting work on social media regularly, stay connected with them. Interact with their material; if you do not book the job this time, you might book it next time. This is because you will have developed a strong relationship with them!
Reminders and Check-in With Your Voiceover Clients
Remember that client you worked with three years ago on that super Kool job? Ask yourself when did you last speak to them? They are waiting for their favorite voiceover artist (you) to get back in touch! Staying connected with past clients is one of the most powerful ways of marketing, both generally and in the voiceover industry.
In the busy world of your client, they may have forgotten about you. After all, they probably have an extensive list of people they use for voiceover work regularly. A gentle reminder or check-in now and again can go a long way. This will keep you at the front of their mind. Holidays such as Thanksgiving, Christmas, and the New Year are great times to drop someone a good wishes note. If you want to take it one step further, you can send them a card. Be creative; there are plenty of holidays throughout the year to make use of.
Marketing in Voiceover
All these things take commitment and patience. Often change does not happen overnight, but if you stick with it, only good things will come your way long-term. It is important to think of voiceover as a marathon, not a sprint. This means you can not rush progress. It takes dedication, hard work, and time. Do not worry; if you do the above consistently, you will see the reward for your efforts in the future.
Voiceover Marketing by Alan Shires – Actor, Voiceover Artist, and Presenter at www.alanshires.co.uk